Communications & Marketing Manager

At Walk San Francisco, we believe when you walk out the door to go to work, to
school, to the park – anywhere – you shouldn’t be risking your life by simply
crossing the street. But every day an average of three people are hit while
walking in San Francisco.

Walk SF exists to change this. Every day, we push for solutions to make our
streets dramatically safer for everyone, of every age and ability. We believe San
Francisco can become the most pedestrian-friendly city in the nation. And when
walking is truly safe and joyful for all, this will bring immense health, equity,
economic, and environmental benefits to our city.

We’re looking for a new team member to help us with our lifesaving mission!
The Communications & Marketing Manager will serve a crucial role in the
organization. This role will help Walk SF: engage more people in our work in
more ways, especially on social media; tell stories that help shift the narrative
around traffic crashes and show the urgent need for safe streets; and level-up
how we’re using data and systems to support more effective communications
and marketing.

You’ll enjoy this position if you’re someone who: likes to be part of a lot of
different pieces of a project, helping them all come together and get out into the
world in powerful ways; have both creative and data-loving sides to you; enjoy
learning new things and working across teams and topics; and are excited about
using content in different ways to make change in the world.

The Communications & Marketing Manager is supervised by and works closely
with the Communications Director. This position also works with the whole team
in supporting their communications needs.

This is a salaried, non-exempt position, with a starting salary of $68,000 – $75,000.
Benefits include three weeks of PTO and 10 national holidays (plus our office is
closed between Christmas and New Year’s); sick time; medical benefits plus a
wellness flex fund; professional development funding; and 401k match.

KEY RESPONSIBILITY AREAS:

Principal responsibilities of the Communications & Marketing Associate include,
but are not limited to:

  • Core Communications: Social, Email, Media, Web, and Branding
  • Create and implement Walk SF’s social media plan
  • Oversee Walk SF’s social media editorial calendar, creating and posting a
    range of engaging content and engaging with followers/community
  • Help draft media advisories
  • Maintain tracking document for media hits and media contacts
  • Help develop story ideas and pitch reporters
  • Create talking points for key campaigns
  • Draft, edit, and publish content for newsletters and other mass emails
  • Update and improve website content
  • Edit and write a range of content to ensure a consistent voice, copyediting,
    and Walk SF’s core messaging

Marketing

  • Create marketing plans and content for our signature events like
    Peak2Peak and the SF Stair Challenge
  • Work with the development team to create and implement a marketing
    strategy for Walk SF’s membership program
  • Help write and design marketing materials for development as needed,
    such as a welcome email series for new members

Graphic Design, Photography, Videography:

  • Create a wide range of graphics, especially for social media
  • Maintain and implement Walk SF’s design and style guide
  • Edit photos as needed for website and other uses
  • Take photos and videos at key events to share on social media in real time
    and after events, plus organize and maintain Walk SF’s photo library
  • Support special photography or videography projects, including working
    with volunteers, as needed
  • Help staff create effective slide decks with strong visuals, as needed

Salesforce and Data Analysis

  • Track and analyze a variety of communications/marketing metrics and
    identify trends and learnings. Pull monthly reports and summarize
    communications learnings for Board and staff updates.
  • Harness data from various sources (online actions, MailChimp, events) so
    we are able to better understand, segment, and communicate with
    different audiences (we have a Salesforce consultant to support this kind of
    work).

HOW TO APPLY:

Candidates with a combination of the above qualifications are encouraged to
apply.

To apply, please send: 1) a cover letter that includes where you heard about the
position, your reasons for applying, and the relevant experiences you would bring
to this role; 2) your resume; 3) 1 – 3 relevant writing samples that you were the sole
writer and editor of; and 4) OPTIONAL: 1 – 3 samples of other relevant content
(graphic design, video, social media).

Please merge these two documents into one PDF with a file name that includes
your last name and “Communications & Marketing Manager”) and email to
careers@walksf.org. Use the subject line: Communications & Marketing Manager
Application. Resumes submitted without a cover letter will not be considered.

Salary Range

$68,000-$75,000

Company/Organization

Contact

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