Director of Annual Funds
Are you a skilled fundraising professional who believes in lending your skills to end hunger? If so, consider being the Director of Annual Fund for the San Francisco Marin Food Bank. The SF Marin Food Bank is comprised of a dedicated team of approximately 150 staff working collaboratively to provide close to 50 million pounds of food to over 210,000 people in the Bay Area – a region where 1 in 5 people are at risk of hunger. We are currently looking for a Director of Annual Fund to help with overseeing a complex, multi-channel fundraising campaign that delivers against department objectives. See job description below and apply today if you would like to join us in our mission to end hunger.
The Director of Annual Fund is responsible for a complex, multi-channel fundraising campaign that delivers against department objectives to 1) increase annual operating revenue while reducing cost per dollar raised and 2) build a major gifts pipeline.
This position requires an individual who is an experienced team leader who can think strategically and creatively; manage multiple tasks; deliver outcomes diplomatically and in alignment with the department workplan. The Director must shape an advanced vision – grounded in the donor data — to grow annual fund revenue. The Director must also be comfortable owning the systems and processes needed to execute on that vision.
This position is responsible for the overall success of the Food Bank’s direct response annual giving programs, including direct mail and online campaigns to acquire, cultivate, renew and upgrade donors under $1K; will partner with Leadership Gifts to cultivate the mid-level individual giving program for donors making annual gifts of $1,000-$9,999; and will drive pipeline strategy for moving annual donors into the major gifts pool. Under the leadership of the Senior Director of Development, this position oversees a team that consists of the Digital Fundraising Manager and the Annual Fund Coordinator.
ESSENTIAL FUNCTIONS AND BASIC DUTIES
Team Leadership and Collaboration
- Leads strategy, planning and execution of the fundraising efforts of the Annual Fund team, in support of the overall department objective to increase annual operating revenue while reducing cost per dollar raised.
- Collaborates with the Digital Fundraising Manager and Annual Fund Coordinator in their fundraising efforts and execution of fundraising campaigns for donors under $1,000; the Food Bank’s monthly giving program; mid-level program; and donor services.
- Partners with Development Directors to deliver against workplan goals, ensure best practices, and support all Annual Fund efforts with robust data, processes and infrastructure.
Fundraising and Donor Stewardship
- Leads efforts to identify and engage new constituencies, renew existing, and re-activate lapsed supporters to the Food Bank. Collaborates on strategy, manages implementation, and evaluates all aspects of annual giving campaigns, including offline and online donor acquisition and renewal appeals, stewardship outreach, monthly giving, tribute giving and targeted appeals for special programs and projects.
- Drives Annual Fund campaign to grow the donor base, improve learnings, and retain donors with smarter analytics.
- Oversees development through the Annual Fund campaign of a major gifts pipeline using strategy and segmentation. Collaborates with Director of Leadership Gifts on mid-level donor strategy and engagement.
- Directs staff, agencies, vendors and consultants to create, produce and implement direct mail and online giving communications. Works with Marketing and Communications staff to ensure integration of campaigns across media channels.
- Works with Data Operations to oversee the Food Bank’s online fundraising and communication tool (Engaging Networks) to ensure targeted messaging, and to enhance patron experience through digital engagement and customer service.
- Oversees development of peer-to-peer strategy for revenue growth and community impact.
- Partners with data team to ensure successful segmentation, tracking, reporting and analysis of campaigns and appeals
- Works with Marketing and Communications team to ensure that Annual Fund campaigns help to ensure a strong reputation and community respect for the Food Bank.
- Partners with Director of Data Operations to manage donor surveys and other research activities to ensure that all Annual Fund messaging reflects the interests and concerns of our constituents.
- Works with Community Engagement, Programs and Development staff to identify compelling stories, projects, and programs to showcase in fundraising activities. Actively works to integrate the Annual Fund program with other fundraising and communications activity.
Planning and Administration
- Responsible for developing and overseeing the workplan and budget for annual (under $1K), and mid-level ($1K-$9,999) donor programs, working within the Food Bank’s organization-wide work plan, setting strategy and schedules, managing deadlines, tracking expenses and meeting revenue, retention and acquisition goals.
- Reviews annual giving mailing lists, recognition lists and financial reports for accuracy.
- Manages the Food Bank’s nonprofit bulk mailing permits and postage due account with the United States Postal Service; stays abreast of changes to bulk mailing rules and requirements.
- Minimum of ten years managing large-scale direct mail and online fundraising campaigns, preferably for nonprofit organizations
- Proven ability to acquire, cultivate and solicit donors for annual gifts, and to sustain and grow donor relationships; ability to assess and measure outcomes.
- Expertise with developing and using financial analysis and donor reports to inform strategic decisions.
- Experience with managing and growing a robust monthly sustainer program.
- Working knowledge of current nonprofit fundraising best practices, with expertise in online fundraising.
- Strong strategic thinking and leadership skills; ability to develop and monitor work plans and budgets; experience managing multiple projects with multiple stakeholders simultaneously.
- Experience working with advanced CRM tools; familiarity with HTML a plus.
- Experience directly supervising full-time staff.
- Familiarity with donor database (Raiser’s Edge preferred).
- Strong written and oral communications skills.
- Strong vendor management and relationship skills.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
(The physical and environmental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
- ENVIRONMENT: Standard office
- FINGER DEXTERITY: Requires typing on standard computer.
- TALKING: Ability to speak on phone and face to face.
- HEARING: Able to hear average or normal conversations and receive ordinary information.
- REPETITIVE MOTIONS: Frequent and regular movements using the wrists, hands, and fingers.
- AVERAGE VISUAL ABILITIES: Average, ordinary, visual acuity necessary to view computer screens and documents.
- PHYSICAL STRENGTH: NOT APPLICABLE.
COMMUNICATION AND COGNITIVE REQUIREMENTS
- REASONING ABILITY: Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems. Ability to interpret instructions.
- MATHEMATICS ABILITY: Ability to perform basic math skills, use decimals to compute ratios and percentages, and to draw and interpret graphs.
- LANGUAGE ABILITY: Fluency in English. Demonstrated excellence in writing and editing.
SALARY: Competitive pay based on qualifications and experience
BENEFITS: Medical, dental, life, long-term disability, and 403(b) retirement plan with employer base and matching contribution. Generous holidays, vacation, and sick time.
The San Francisco-Marin Food Bank is an Equal Opportunity Employer.